Drafting and copywriting

Just about everyone the world over knows what drafting is. It can be described as creating a general written text, but do we know how it is different to copywriting?

In short, copywriting also involves producing texts, but they are more focused on advertising and publicity. The texts are drafted to arouse curiosity by readers, to encourage them to eventually buy a product or service, or perform the actions that we want them to perform.

Before drafting my texts, I hold a meeting with the customer and ask a number of questions in order to perfectly understand the ultimate objective: What do you want to achieve? Are you selling a product or a service? Is the text being drafted for another purpose? Who are the targets? What format will it be published in? A website? A magazine?

With the customers’ replies as the basis for my work, I adapt the text to each of their needs and objectives.